All of these encourage the age-old activity of putting pen to paper.
The owners of Hitch Studio say the best selling items among the millennial demographic (defined as those ages 18-34) are agenda/planners, notepads, Kate Spade stationery and journals. ” Stationery now offers a product that anyone can relate to. Or at least take away the people who compare it to the time their hamster died” and a card that says, “ I will not compare myself to strangers on the internet. It’s all about the experience for the consumers.įor example, you can find Emily McDowell’s witticisms and wry observations on cards that say, “I wish I could take away your pain. They’ll go to a pop-up shop, street fair, or an independent store, where they will have a real experience,” Patti Stracher, Director of the National Stationary Show, said. “The last place a millennial is going to shop is a Hallmark store. Instagram is overflowing with various hashtags from devoted planner-loving Millennial’s like #planneraddict, #plannergeek, and #plannerobsessed. Various retailers are seeing a dramatic increase among day-planners and other stationery sales among young women. Sarah Turk, a stationery analyst at IBISWorld says, “Instead of it being more of an older consumer that values paper, we’re seeing a lot of millennials also purchasing paper products. I think that especially in a digital age,” she adds, “paper now has more value than it ever has.”
(By the way, at Hitch Studio, the cards are always “buy 3 get 1 free”!)When is comes to purchasing stationery, the ages vary, which proves that everyone - even millennials - appreciate good paper products like note cards and high-quality stationery.Ī recent article stated that the consumption of paper among millennials is growing and is becoming much more common. Spending $5 on a card with luxurious details like glitter, sound, and foil stamped quotes, is seemingly less extravagant than it once was. Hand-written notes on fun paper is now becoming a form of self-expression - like giving a little piece of yourself away.
I’ve worked at a stationery store for nearly two months and it has proven it to be true. “Everything old is new again.” We’ve heard that saying, (and it applies to the comeback we’re seeing with fedoras, vinyl records, crop tops, funky colored hair, gemstones, and vintage clothing) but does it really apply to putting pen to paper? According to us millennials, yes it does.
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